Writing on the UX spectrum, entrepreneurship and the self.

All of my thoughts on product and service design, leadership, life, entrepreneurship and more, collected in chronological order.

Design for grammar, not layout

The future of interface design is not about making more beautiful screens. It is about defining the grammar from which infinite appropriate interfaces can emerge and knowing when to let the system generate, and when to hold firm to what humans have designed.

Why talking to your future self can craft your hero's journey

Talk to your imagined future self to set goals, learn from regrets, and gain confidence for your own ever-evolving hero's journey. Embrace the unknown and actively shape your destiny through this powerful self-discovery tool.

On design variations

A 7-step framework for systematically exploring design alternatives, escaping the trap of the "obvious" solution, and arriving at decisions you can genuinely defend.

Clarity over cleverness

Prefer clarity over cleverness. Clever makes things clean, seamless and tidy, but there is a cost involved. Keep cleverness for power users instead.

Users are fickle, their whys are not

Users change their mind. Don’t take users literally. Try and get the why behind their comments and feedback.

© 2025 Adnan Khan. All rights reserved.

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