Writing on the UX spectrum, entrepreneurship and the self.

All of my thoughts on product and service design, leadership, life, entrepreneurship and more, collected in chronological order.

Why talking to your future self can craft your hero's journey

Talk to your imagined future self to set goals, learn from regrets, and gain confidence for your own ever-evolving hero's journey. Embrace the unknown and actively shape your destiny through this powerful self-discovery tool.

On design variations

Instant design solutions popping in your head? You need a framework to work through design solutions. This 7 step framework gives you a process that works.

Clarity over cleverness

Prefer clarity over cleverness. Clever makes things clean, seamless and tidy, but there is a cost involved. Keep cleverness for power users instead.

Users are fickle, their whys are not

Users change their mind. Don’t take users literally. Try and get the why behind their comments and feedback.